Conference 2019

Registration started on July 15, 2019 and ended the day before the conference.

E-mail for questions, registration, etc.:

Date: November 7th, 2019

Time: 8:30am – 6:00pm

Venue: Blue Tree Premium Morumbi
Av. Roque Petroni Junior, 1000, Brooklin Novo – Sao Paulo – SP – 04707-000 (right across from Shopping Morumbi and 20 minutes from Congonhas domestic airport)
Tel.: +55 (11) 5187-1200
Hotel e-mail:

Translation: There will be live translation English-Portuguese/Portuguese-English for the whole conference.

Food & Beverage: The conference includes two snacks, morning and afternoon. Lunch on your own.

Conference Registration Fee: US$ 400.00 (four hundred US dollars) via VISA or MASTERCARD. This fee covers the one-day conference only (including snacks – lunch on your own).

CFPS Holders: This conference has received IFPUG approval for CFPS certification extension. CFPS attendees will be eligible for a one-year extension on their certification, provided they comply with all related IFPUG rules and requirements. Please check CFPS Certification Extension Program and for details.


Tom Cagley is the President of Tom Cagley & Associates. He is an agile coach and change agent. In the role of an agile coach he actively seeks out process problems across the development environment and facilitates solving problems. Mr. Cagley has over 20 years of experience in the software industry. He has held technical and managerial positions in different industries as a leader in software methods and metrics, quality assurance and systems analysis. Mr. Cagley is a frequent speaker at metrics, quality and project management conferences. His areas of expertise encompass management experience in methods and metrics, quality integration, quality assurance and the application of the SEI’s CMMI® to achieve process improvements. Mr. Cagley is the immediate past president of the International Function Point Users Group. He also is an active podcaster, hosting and editing the Software Process and Measurement Cast ( and blogger ( I am not afraid to kick over anthills, peer under rocks and pour oil on rough waters in order to make people and organizations better!

Diana Baklizky is Vice-President and Chief Scientist at TI Métricas in Sao Paulo, Brazil. She holds a degree in a Mathematics and an MBA in Business Administration. Diana is a CFPS (Certified Function Point Specialist), CSP (Certified SNAP Practitioner) , CCFL (COSMIC Certified – Foundation Level), a PSM (Practical Software & Systems Measurement) Qualified Instructor, and also certified as a SAFe 4.0 Agilist. She is a member of the IFPUG Functional Sizing Standards Committee and also a member of the COSMIC Measurement Practices Committee. As TI Métricas Chief Scientist, Diana is responsible for the quality of the company’s deliverables, as well as discovering, assessing, and institutionalizing new approaches to software measurement and estimation. She has helped several TI Métricas clients in establishing estimating models using COCOMO II and other recognized techniques.

Diana and Tom’s presentation is valid for CFPS extension. Please check

Diana and Tom’s Presentation:

Function Points and IOT, or How My Kitchen Is Spying On Me!

In the era of the internet of things (IoT) the boundaries of hardware/software
combinations that were once standalone now have expanded. In your kitchen
blenders, refrigerators, toasters, and other appliances can and now interact with
each other, the cloud, and perhaps other organizations. Function Points and IOT or
How My Kitchen Is Spying On Me! Explores some of the nuances of counting IFPUG
Function Points in an interconnected, IoT envirionment.

Christine Green has more than 20 years of experience within the software industry. Christine’s focus is on complex and critical software projects and process improvement – specializing in forecasting, scope analysis, contracting and cost of delivery. Christine is sharing her knowledge and experience by contributing as a volunteer for industry relevant non-profit organization’s such as IFPUG. In IFPUG she has been engaged for two decades. In the beginning to learn the trade – but today with the focus of developing the area of scope management for predictable and efficient software projects at the right cost. Christine Green focus as an IFPUG board member is to improve the method and services that IFPUG is providing to their members. One of the ways is to focus on the broader perspective of benchmarking and measurement, such as the benefits of using Function Point Analysis for more cost-effective software services from both a purchasing and delivery perspective. Christine is the current IFPUG President. Christine Green is an independent consultant and owner of IPbyGreen.

Christine’s Presentation

The Key to Agile, Successful Software Projects

IFPUG Function Point Analysis is the leader of Functional Size Measurement for a good reason. IFPUG as an organization has existed for more that 30 years. This year it has been 40 years since Albrecht introduced Function Points for the first time. By now IFPUG Function Point Analysis is a mature and stable process. I personally see IFPUG a bit like the wise expert that over the years has been able to not only to develop into the future, but also improve the usage of the method. Is IFPUG Function Point Analysis old and outdated? No – it is not! Function Point Analysis is stronger and more needed than ever. Today we need to make sure that we have fast, agile, small cycles of development – even though we still need to focus on the result. Function Point Analysis can help reach that goal. IFPUG Function Point Analysis is being used in so many areas with great success – including areas that nobody had thought about 30 or 40 years ago. Let me share with you my experience as to why IFPUG Function Point Analysis is so amazing and could be the key to always having successful software projects.

Talmon Ben-Cnaan is a Quality Manager at Amdocs. He holds a Master’s degree in Business Administration, PMI and CMMI certifications, working in Agile, SAFe and DevOps frameworks. He has 5 US patents. Talmon led the quality measurements in his company, responsible for collecting and analyzing measurements of software development projects and providing measurement-based quality reports to senior management. He was responsible for the implementation of Function Points in his organization. Talmon is an IFPUG member, Chair of the Non-Functional Software Sizing Committee since 2012. He recently led the IEEE workgroup to make SNAP an IEEE standard and is working with ISO to make SNAP also an ISO standard. Talmon manages the quality operations in the Amdocs Quality Engineering division. The division is comprised of more than 2,000 testing experts, located at more than 30 sites worldwide, specializing in all testing types for Telecommunication Service Providers.

Talmon’s Presentation

SNAP – The Journey to Becoming an International Standard

Software cost estimation, productivity, and quality are important matters that affect software buyers, developers, and end users. The accuracy of measuring these aspects is important to both buyers and developers, to have a strong common basis for future contracts. The cost of a software development project is affected by its functional size, its non-functional size, and the project’s requirements and constraints. SNAP covers the non- functional part. In this presentation, we will describe the process of making SNAP a world standard and how this process ensures a robust, well defined and accurate software metric. Measuring productivity and quality while having the two sizes (FP and SP) was a requirement of the standard and will be described in the presentation.

Ricardo da Silva is the manager of IT Economic Control at MAPFRE Brazil. Ricardo holds a bachelor’s degree in Accounting Sciences, graduate studies in Insurance and Pension Funds (FIA-USP), and an MBA in Financial and Actuarial Management (FIPECAFI). Ricardo also holds a certificate from the Executive training program at Dom Cabral Foundation.

Ricardo’s Presentation

Metrics-supported IT Cost Control (this presentation is not available)

How the implementation of a Metrics Office may support project contracting. More than just identifying the size in function points and demonstrating the productivity of each supplier, one may use the technique to act upon cost validation based on the contract signed with each supplier, assess the quality of each input created, propose improvements to contract renewals, verify possible waste, and create various indicators about IT costs.

Marcelo de Moraes Leme works in the metrics team of Banco Bradesco’s IT area. He is responsible for the deployment of Simplified FPA in the systems development process, with the goal of reducing the time spent in the metrics process in the systems development life cycle. Marcelo has extensive experience in systems development, particularly in the areas of investments, treasury, and client segmentation. He holds a bachelor’s degree in Computer Science from Mackenzie University, a post-graduate degree in Administration from FAAP, and an MBA in IT Innovation Management – Strategy for the Economic and Social-Environmental Development – by USP Polytechnic School.

Marcelo’s Presentation:

Bradesco and Simplifying FPA

Decrease time-to-market? Yes!! Metrics can contribute to that. It is possible to work with a leaner FPA estimating process. Banco Bradesco has adopted FPA for estimating the size of the product to be delivered in project contracts. This presentation shows how Bradesco simplified FP measurement and its journey in reaching that goal.

Mauricio Aguiar is founder and president of TI Metricas, one of the largest software measurement companies in the world. A software measurement specialist with a background in Statistics, Mauricio has held several positions in software management over the last decades. He has taught courses in Brazilian universities and was one of the founders of the Project Management Institute Rio Chapter in 1998. He holds a bachelor’s degree in Engineering from the Federal University of Rio de Janeiro. Mauricio was elected President of the International Function Point Users Group (IFPUG) for 2005-2007 and again for 2017-2019 after serving on the IFPUG Board since 2000. He was certified as a Function Point Specialist (CFPS) by IFPUG in 2000, and as a Software Functional Size Measurer by the COSMIC Organization in 2012. Mauricio is also a Qualified PSM Instructor certified by the PSM Support Center of the US Army in 2002, having received the “PSM Contribution Award” in 2010 for his accomplishments in the development and transition of the method.

Mauricio’s Role: Mauricio will be your host and participate in the round table discussion.

Round Table

It is almost a tradition to have a round table Q&A session with all speakers at our conferences. It will happen again this year.


Download the Program


This page will be periodically updated until the event date. The information herein may be changed at any time. In case of changes, the rights of registered attendees will always be fully respected.


In case of cancellation by the attendee, or for any reason out of our control (e.g., instructor no-show), the event organizers will reimburse you the full amount paid, there being no other compensation beyond that. Reimbursements should be requested at least a week before the conference – by October 31, 2019. In no case there will be a reimbursement for an individual attending the conference. Submitting a registration implies you fully understand and agree with these conditions.

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