Conference 2018

Registration started on July 5, 2018 and ended the day before the conference.

E-mail for questions, registration, etc.:

Date: October 18th, 2018

Time: 8:30am – 6:00pm

Venue: Blue Tree Premium Morumbi
Av. Roque Petroni Junior, 1000, Brooklin Novo – Sao Paulo – SP – 04707-000 (right across from Shopping Morumbi and 20 minutes from Congonhas domestic airport)
Tel.: +55 (11) 5187-1200
Hotel e-mail:

Translation: There will be live translation English-Portuguese/Portuguese-English for the whole conference.

Food & Beverage: The conference includes two snacks, morning and afternoon. Lunch on your own.

Conference Registration Fee: US$ 400.00 (four hundred US dollars) via VISA or MASTERCARD. This fee covers the one-day conference only (including snacks – lunch on your own).

CFPS Holders: This conference has received IFPUG approval for CFPS certification extension. CFPS attendees will be eligible for a one-year extension on their certification, provided they comply with all related IFPUG rules and requirements. Please check CFPS Certification Extension Program and for details.

Donald Reifer’s book: At the conference we will raffle out one copy of Donald Reifer’s book, “Agile Software Quality: Fundamentals“. Check (and maybe buy) the book at Available as paperback and Kindle e-book.  Don Reifer was one of the speakers at “Métricas 2016“. The winner was Antonia Dutra.



Tom Cagley is a highly motivated consultant, speaker, author, and coach who leads organizations and teams to unlock their inherent greatness by guiding them to find the best way of working in technical environments.  Tom helps teams and organizations improve cycle time, productivity, quality, morale, and customer satisfaction and then prove it. Mr. Cagley is an active member of the International Function Point Users Group, currently serving as Past President, and a Certified Function Point Specialist. He is also the editor of the Software Process and Measurement Podcast – SPaMCAST ( and blogs at He can be reached at

Tom’s Presentation:

Product Owners In Agile – The Really Hard Role!

Product owners are a part of the leadership structure in Agile teams. Leadership in Agile teams include some combination of Scrum master, product owner, team leader, coach and/or team members. The product owner has a special level of power and leadership as the voice of business and often as the conduit to the sponsor’s wallet. The leader’s role of shaping the culture of the team (and by extension other teams) and communication falls heavily on the product owner’s shoulders. Product owners, when the right person fills the role, are perfectly situated to shape a team’s culture and are critical when adopting agile. Highlights & Key Points – In Product Owners, The Really Hard Role, I will share lessons gathered through hundreds of interviews with practitioners, pundits, and consultants filtered through practical experience. The session will include a hands-on exercise to help attendees to internalize the nuances of the product owner role.


Dr. Luigi Buglione is the IFPUG Director for Conference/Education and President of GUFPI-ISMA (Gruppo Utenti Function Point Italia – Italian Software Metrics Association – He works as a Measurement & Process Improvement Specialist at Engineering Ingegneria Informatica SpA in Rome, Italy and Associate Professor at the École de Technologie Supérieure (ETS) – Université du Québec, Canada. He achieved several certifications, included IFPUG CFPS, and COSMIC CCFL . He is a regular speaker at international Conferences on Sw/Svc Measurement, Process Improvement and Quality and is actively part of International and National Technical Associations on such issues. He received a Ph.D in Management Information Systems (MIS) and a degree cum laude in Economics. Luigi can be reached at

Luigi’s Presentation

The ‘Sync’ effect – How to apply FPA in Mobile Architecture Environments with synchronization requirements (valid for CFPS extension)

When dealing with NFRs, people often tend to think that 100% should be sized/evaluated with non-functional techniques, while a requirement can be split into (at least) three parts, the so-called ‘ABC Schema’: Product-Functional (A), Product-NonFunctional (B), Project-related (C). Connectivity is one of the possible NFR attributes for a software solution that is listed under the ISO/IEC 25010 taxonomy. But, is it possible that having (or not) the connection on could also be measured (and sized) with Functional Size Measurement (FSM) methods such as IFPUG FPA? This presentation will show a mobile architecture environment scenario where synchronization requirements could be required to be deployed into a software solution, discussing the way a layered architecture with Front-Ends and Back-Ends dialogues with related impacts on project estimates.

Christine Green’s focus as an IFPUG board member is to improve the method and services that IFPUG is providing to their members. One of the ways is to focus on the broader perspective of benchmarking and measurement. In the past Christine has been very active within IT Performance, development of SNAP as well as moving the Certifications to a new platform. To day Christine serves as the Vice President at the IFPUG Board. Outside of her IFPUG work Christine is a consultant and owner of IPbyGreen (a Danish Consultant Company) with the primary focus for smarter and more cost sufficient software services from both a purchasing and delivery perspective. With 20 years of experience within IT outsourcing Christine Green is considered an expert within Process Improvement with special focus on Metric, Measurement, Benchmarking, Dashboard and Estimating and moving troubled projects to a successful go live.

Christine’s Presentation

Create “Agile” contracts using Size Measures

Haven’t we all tried it? What originally seemed to be a small contractual statement about the scope of the project turns out to be a dispute during the execution of the contract. A lot of time the dispute is due to lack of knowledge of the scope at the time of the creation of the contract. Agile approaches can solve this issue – but it can be hard to go all the way and be agile in contractual terms. Using size measure in contracts some of these types of dispute can be avoided and the contract can be made a lot more Agile for all parties. Contract statements can be flexible on the scope if using size measures at the right places at the right time without losing the ability to have a contract with the right level of control both legally and financially. Let’s bridge the gap between the need for the well-known contractual agreement of the scope and the need for more Agile project execution using Size Measures.

Dácil Castelo is CEO of LEDAmc, the company with the highest number of IFPUG-certified professionals in Spain. She holds a bachelor’s degree in Physics from the Universidad Autonoma of Madrid (Spain) and she has worked in information technology ever since (1996). Dácil was elected IFPUG Board Member in 2013. After serving on the IFPUG Board as Director of Marketing and Communications and Director of Counting Standards, she currently serves as IFPUG Director of International Membership. For years she has been involved with the implementation of productivity and estimation models for software development projects in both Spanish and multinational corporations.

Dácil’s Presentation

Software Rates vs Function Point Price: Productivity and FP Price in SW Portfolio Management

Companies all over the world usually manage their project portfolio based on man hours, negotiating the rates on a per contract basis and other indicators such as time to market, timely delivery, deviations (effort, time or cost) or project backlog, but not focusing on the delivered product and, due to this, neither on the unit product price. This issue presents very interesting situations in terms of expenses and unit prices. Since 2012 LEDAmc has been participating in several international IT conferences presenting studies related to function point price vs rates behavior in IT outsourced contracts, and productivity vs quality of software development projects. In this presentation, Dácil Castelo will talk about some of the most important concepts of IT software development management with a simple and easy approach based, as always, on real scenarios. The conclusions of this presentation are based on the analysis of thousands of software development projects delivered by the main software vendors for big companies and represents the corroboration of some of more common suspicions.

Charles Wesolowski is a Chief Software Systems Engineer for Science Applications International Corporation (SAIC), and the duly-elected Director of Sizing and Industry Standards for the International Function Point Users Group (IFPUG). He has over 35 years of experience in the specification, construction, verification, and validation of software systems. Mr. Wesolowski is a passionate advocate for the use of International Standards to describe and measure software systems. He holds a number of Professional Certifications from internationally recognized standards organizations. These include, IFPUG, Object Management Group (OMG), and the Computer Technology Industry Association (CompTIA).

Charles’s Presentation

Quality Software Requirements — IFPUG Function Points and Model-Based Systems Engineering

This presentation will address the production of quality software requirements using Model
Based Systems Engineering (MBSE) techniques. MBSE uses Open Standard Modeling
Languages such as SysML and UML to formally describe system requirements, including
Software Functional Requirements. Models that represent functional requirements are surprisingly simple to construct, and provide a robust definition of the software functional architecture, easily measured using the IFPUG method. You will learn: the IFPUG meta-model, CMMI Specific Goals for the Requirements Development, and Measurement and Analysis Process Areas, as well as the SysML/UML expressions necessary to effectively express software functional requirements in a manner that is useful for customers, managers, and engineers.

Carol Dekkers, PMP, CFPS (Fellow), P.Eng, CSM, AEC, is founder of Quality Plus Technologies, Inc. and consults with companies who want to succeed with software measurement and functional size measurement. She has published textbooks and articles, and is a frequent speaker worldwide on technical subjects (estimating, measurement, ISO standards, project management, and quality) as well as leadership and soft skills. Currently Ms Dekkers serves as the Director of Communications and Marketing for the International Function Point Users Group and is part of the U.S. delegation to ISO. Contact Carol at

Carol’s Presentation

Three C’s to (FSM) Measurement Success: Create, Confirm, Convince

To practitioners of FSM methods it may seem obvious that function points and related metrics should be part of every software development organization. However, the majority of technology organizations are unaware of FSM even though they are software centric, agile, and use project management methods. This presentation suggests a 3C approach to growing the acceptance and spread of FSM organically, one company at a time.

Diana Baklizky is Vice-President and Chief Scientist at TI Métricas in Sao Paulo, Brazil. She holds a degree in a Mathematics and an MBA in Business Administration. Diana is a CFPS (Certified Function Point Specialist), CSP (Certified SNAP Practitioner) , CCFL (COSMIC Certified – Foundation Level), a PSM (Practical Software & Systems Measurement) Qualified Instructor, and also certified as a SAFe 4.0 Agilist. She is a member of the IFPUG Functional Sizing Standards Committee and also a member of the COSMIC Measurement Practices Committee. As TI Métricas Chief Scientist, Diana is responsible for the quality of the company’s deliverables, as well as discovering, assessing, and institutionalizing new approaches to software measurement and estimation. She has helped several TI Métricas clients in establishing estimating models using COCOMO II and other recognized techniques.

Diana’s Presentation:

Agile & Function Points Go Well Together! (update)

Diana will present an update of her last year’s presentation: actual cases of FP measurement in agile contexts (scaled or not); how clients have benefited from the results; how the role of the measurement analyst changed, what was measured, where the measurement inputs were found, the main challenges faced, and lessons learned. The update will include new cases, as well as progress made on the preceding ones.

Felipe Barbalho holds a M.Sc. degree in Software Engineering with focus on Software Metrics from the Federal University of Pernambuco, Brazil. He has been the Leader of the Metrics Area at Pitang Agile IT for 10 years. Felipe has been doing Function Points measurements in agile projects for 4 years, as well as deploying measurement processes in organizations using agile methods in their software development life cycle.

Felipe’s Presentation:

Measuring Agile Projects with Function Point-based Compensation

As a software supplier using agile approaches to development we will share our experience in measuring projects where supplier compensation is based on function points. The following topics will be addressed: satisfying contract requirements, the interaction between developers and the metrics team, measurement inputs, how to deal with refactoring and scope changes in different contracts, challenges and lessons learned.

Flavio Leomil Marietto is Superintendent of Industrialization in Architecture at Santander Brasil.  He is in charge of “Methodology & Industrialization” in the Architecture of Santander Brasil, responsible for Methodology with a mission to improve the Software Development Life Cycle of the bank, implementing solutions to refine quality, productivity and cost,  establish and scale Agile and DevOps, and govern the productivity of the Technology Area.  Professor of IT MBA, teaching the discipline Emerging Technologies. Graduated from PUCC with an MBA from USP. Previously worked in technology consulting and in a private pension company.

Flavio’s Presentation:

No Waterfall at Sandander – Agile is Productive!

In 2016 Santander Brasil adopted the Scaled Agile Framework. Since then the Bank has been consistently measuring software project productivity, having adopted Function Point Analysis in 2017 because it is a highly used technique with many specialized professionals in the market. In this period, productivity measurement grew and became one of the major elements supporting the planning process involving all agile projects. The Bank currently has 170 squads with 1,427 participants distributed in 15 tribes. The big motivation for measuring the productivity of agile projects at Santander Brasil was the need to plan and assess squad capability, as well as to identify deviations and make comparisons using tools, DevOps, and agile practices maturity. As a result, work processes and measurement methods were adjusted for the agile approach, and a productivity measurement guide was defined with rules to complement FPA.

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This page will be periodically updated until the event date. The information herein may be changed at any time. In case of changes, the rights of registered attendees will always be fully respected.


In case of cancellation by the attendee, or for any reason out of our control (e.g., instructor no-show), the event organizers will reimburse you the full amount paid, there being no other compensation beyond that. Reimbursements should be requested at least a week before the conference – by October 11, 2018. In no case there will be a reimbursement for an individual attending the conference. Submitting a registration implies you fully understand and agree with these conditions.

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