Conference 2016


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You may also download the Software Benchmarking Guide announced at the conference.

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Date: November 17, 2016

Time: 8:30am – 6:00pm

Venue: Blue Tree Premium Morumbi
Av. Roque Petroni Junior, 1000, Brooklin Novo – Sao Paulo – SP – 04707-000 (right across from Shopping Morumbi and 20 minutes from Congonhas domestic airport)
Tel.: +55 (11) 5187-1200
Hotel e-mail:

Translation: There will be live translation English-Portuguese/Portuguese-English for the whole conference.

Food & Beverage: The conference includes two snacks, morning and afternoon. Lunch on your own.

Conference Registration Fee: US$ 400.00 (four hundred US dollars) via VISA or MASTERCARD. This fee covers the one-day conference only (including snacks – lunch on your own).

CFPS Holders: This conference has received IFPUG approval for CFPS certification extension. CFPS attendees will be eligible for a one-year extension on their certification, provided they comply with all related IFPUG rules and requirements. Please check CFPS Certification Extension Program for details.


Cagley - DCGTom Cagley is the Vice President of Consulting for The David Consulting Group. He is an authority in guiding organizations through the process of continuous process improvement. His areas of expertise encompass management experience in a wide variety of methods and metrics: Lean software development, Agile software development, quality integration, quality assurance and the application of the Software Engineering Institute’s Capability Maturity Model® Integration (CMMI) to achieve process improvements. Mr. Cagley is an active member of the International Function Point Users Group, currently serving as President, and a Certified Function Point Specialist. He is also the editor of the Software Process and Measurement Podcast – SPaMCAST ( and blogs at He can be reached at

Tom’s Presentation: #NoFunctionPoints? #No! – #NoEstimates and #NoProjects are evolving Agile memes. In an Agile environment where developers are shedding some of the most strongly held beliefs of the last fifty years, are function points still relevant? Will #NoFunctionPoints soon become an internet rallying cry? No! It remains important to measure size. Organizations need to measure size to assess the amount of functionality requested, negotiate payment, and evaluate the amount of value delivered. Agile concepts such as #NoEstimates and #NoProjects might change when we measure size, but they do not invalidate the need to count function points.


Donald J. Reifer is recognized as one of the leading figures in the fields of software engineering and management with more than forty years of progressive management experience in industry, government and academia.  As President of his own consulting firm, Mr. Reifer currently advises executives on inserting new software technologies like agile and lean operationally.  His emphasis is on measurement, benchmarking and management using the numbers.  Known for his business and practical problem solving skills, he is often called upon by clients to serve on strategy teams and bail out troubled projects.  During the past thirty years, Reifer has published over one hundred technical papers and nine books.  His many awards include the Secretary of Defense’s Medal for Outstanding Public Service, the NASA Exceptional Service Medal, the AIAA Software Engineering Award, the ISPA Frieman Award, the DISA Service Award, membership in Who’s Who in the West, and the Hughes Aircraft Company Fellowship.

Reifer’s Presentation: Is There Any Magic Associated with Software Benchmarks? – This presentation will provide an overview of the benchmarking process and then discuss twelve lessons learned associated with preparing them over the past two decades including a discussion on how to use them effectively.  As part of his pitch, Don will highlight findings showing how agile and plan-driven methods compare as he discusses measurements of software productivity, cost and quality taken from a sample of about 1,000 completed projects, both commercial and defense.   Don will also discuss when and why it may be appropriate to use lines of code along with function points as a size measure especially when dealing with new technologies like agile and doing comparing performance against histories.  The data presented will make a compelling case for the move to agile methods at both the project and enterprise-levels.  The talk will also emphasize that care must be taken when using numbers for benchmarking to ensure that they are relevant, valid and meaningful. The presentation will conclude by providing insights for those working commercial Information Technology (IT) projects in Brazil to heed in the future.

woodward-pictue2012Steven Woodward is CEO of Cloud Perspectives, located in Ottawa, Ontario, Canada and was elected to the International Function Point Users Group Board of Directors in 2010, former chair of the New Environments Committee and now a member of the ISO/IEC Committee at IFPUG. He is a member of the National Institute of Standards for Technology (NIST) cloud computing reference architecture working group (under the US Department of Commerce), leading the cloud carrier sub-group. He is an International Telecommunication Union (ITU) expert in conjunction with the United Nations helping define and align cloud computing telecommunication models.  He is one of the subject leads at the Cloud Standards Customer Council with the Object Management Group (OMG) and is an associate with the TM Forum and an active contributor in other ICT communities. Today Steven is a director with the Canadian Cloud Standards Council and the Cloud Security Alliance – Canadian Chapter. Steven also wrote the chapter on “Using Project Metrics to More Efficiently Manage Projects” in the Addison-Wesley 2002 published book “IT Measurement Practical Advice from the Experts”. He also authored the chapter on “Cloud Computing Solution Measurement”, published spring 2012 by CRC Press as part of “The IFPUG Guide to IT and Software Measurement”. This is in addition to directly authoring and contributing to the cloud standards practices guides internationally and in Canada. Steven continues to innovate and demonstrate the value, from functional analysis frameworks in this complex, agile and innovative global economy.

Steve will be the conference host.

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Dr. Brad Clark is Vice-President of Software Metrics Inc. – a Virginia based consulting company. His area of expertise is in software cost and schedule data collection, analysis and modeling. He also works with clients to setup their own estimation  capability for use in planning and managing. He has also helped clients with software cost and schedule feasibility analysis and cost estimation training. Dr. Clark received his Master’s in Software Engineering in 1995 and Ph.D. in Computer Science in 1997 from the University of Southern California. He is a co-author of the most widely used Software Cost Estimation model in the world, COCOMO II. This model estimates the effort and duration required to complete a software development project. Brad is a former US Navy A-6 Intruder pilot.

Brad’s Presentation: The COCOMO III Project

COCOMO is the most widely used free, open source software cost estimation model in the world. It has been 16 years since the COCOMO II model has been updated and calibrated to new Sotware Engineering practices. The purpose of the COCOMO III project is to evolve the COCOMO software cost estimation model to account for modern software development practices and handle sources of estimation diversity such as process, product, properties (dependability, changeability, effectiveness) and people. The project will: Broaden the audiences using COCOMO; Consider domains that use different size drivers (e.g. Function Points, Requirements, Use Cases, Story Points); Address the scope of modern software projects; Improve the accuracy and realism of estimates; Estimate software cost that is complementary with a COSYSMO system engineering cost estimate; Improve the value of COCOMO in decision making; Create a strategy for maintaining past COCOMO models. The audience will be invited to participate in the development of COCOMO III.

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Dácil Castelo is Director of the Productivity & Estimation Area of LEDAmc, the company with the highest number of IFPUG-certified professionals in Spain. She holds a bachelor’s degree in Physics from the Universidad Autonoma of Madrid (Spain) and she has worked in information technology ever since (1996). Dácil was elected IFPUG Board Member in 2013. After serving on the IFPUG Board as Director of Marketing and Communications, she currently serves as IFPUG Director of Sizing Standards. For years she has been involved with the implementation of productivity and estimation models for software development projects in both Spanish and multinational corporations.

Dácil’s Presentation:  Software Rates vs Cost per Function Point, Productivity and Quality – During the last three years, LEDAmc has been analyzing the relationship between the Software Rates and the cost per Function Point using its own database of more than 18.000 Software Development Projects. Leaning on a statistical demonstration, the main conclusion reached in the previous studies was that excessive pressure on software rates destroys the concept of software rates in outsourcing processes. LEDA’s database is growing continuously with statistical data of projects from several of the most important IT Companies in Spain, allowing LEDAmc to show in this third study (the previous ones were presented in Rio de Janeiro in 2013 and in São Paulo in 2015)  the behavior of the Software Quality related with its Productivity in real scenarios.

cdekkersCarol Dekkers, PMP, CMC, CFPS (Fellow),  P.Eng. is an internationally recognized expert on software measurement, scope management, estimating and international standards.  Ms. Dekkers is a practicing professional who holds designations as a Certified Management Consultant (CMC), Project Management Professional (PMP), Certified Function Point Specialist (CFPS fellow) and a Professional Engineer (P.Eng.)  Carol has spoken in over 30 countries and has taught professional project management courses and software measurement workshops since 1992.  In Nov 2015, she was re-elected to the IFPUG Board of Directors as the Director of Communications and Marketing. Carol is the project editor to ISO on Functional Size Measurement and software benchmarking (ISO/IEC JTC1 SC7) and is part of the U.S.A. delegation to ISO SC7 Software Engineering (since 1994). She is a technical advisor to the International Software Benchmarking Standards Group (ISBSG) . She was the President of the International Function Point Users Group (IFPUG) Board of Directors in 1998-1999, Chair of PMI Metrics SIG in 2003 and a member of PMI Leadership Institute LI’04. Carol is a member of the American Society for Quality (ASQ) Software Division council, and track chair for the annual Congress – Software Division track. Recent visiting scientist for measurement with the Software Engineering Institute (SEI) at Carnegie Mellon University  and frequent presenter and trainer at metrics and quality conferences including IFPUG, Quality Assurance Institute (QAI) , American Society for Quality (ASQ), Applications of Software Measurement (ASM), Canadian Information Processing Society (CIPS), Applied Computer Research (Client/Server conference) and others. Carol’s system development background includes a decade of progressive experience in all phases of the systems development life cycle (SDLC) across a wide range of methodologies and development technologies. Her project management experience involves financial, judicial, MIS, engineering and scientific systems, in both private and public sectors. She is the author of Function Points: Tools for Project Management Metrics (Cutter, 2004) and the co-author of four books: Practical Project Estimation, 3rd Edition (ISBSG, 2010); Program Management Toolkit for Software & Systems Development (Talentum, 2008); The IT Measurement Compendium: Estimating and Benchmarking Success with Functional Size Measurement (Springer, 2008); and IT Measurement: Practical Advice from The Experts (IFPUG, Addison-Wesley, 2002).

Carol’s Presentation: Not your Father’s Function Points – Applying FP to Agile/Iterative Development Projects – One of the main advantages with agile/iterative software development is the ability to deliver software functionality to customers quicker and cheaper than with waterfall development methods.  One challenge comes in being able to demonstrate these benefits using FP based metrics.  This presentation addresses some of the main issues when applying FP to agile projects and presents recommendations for consistent measurement based on a uTIP published by IFPUG. (Note: Carol will participate remotely via WebEx).

dianaDiana Baklizky is Vice-President and Chief Scientist at TI Métricas in Sao Paulo, Brazil. She holds a degree in a Mathematics and an MBA in Business Administration. Diana is a CFPS (Certified Function Point Specialist), CSP (Certified SNAP Practitioner) , CCFL (COSMIC Certified – Foundation Level), and a PSM (Practical Software & Systems Measurement) Qualified Instructor. She is a member of the IFPUG Functional Sizing Standards Committee and also a member of the COSMIC Measurement Practices Committee. As TI Métricas Chief Scientist, Diana is responsible for the quality of the company’s deliverables, as well as discovering, assessing, and institutionalizing new approaches to software measurement and estimation. She has helped several TI Métricas clients in establishing estimating models using COCOMO II and other recognized techniques.

Diana’s Presentation: Function Point Analysis Applied to BPM-based Projects – The goal of this presentation is to show how to use Function Point Analysis to measure the functional size of projects based on BPM – Business Process Management, according to the CPM (Counting Practices Manual) version 4.3.1. This presentation is valid for CFPS extension (CEP).

Joe2Joe Schofield is President Emeritus of the International Function Point Users Group. He retired from Sandia National Laboratories as a Distinguished Member of the Technical Staff after a 31-year career. During twelve of those years he served as the SEPG Chair for an organization of about 400 personnel which was awarded a SW-CMM® Level 3 in 2005. He continued as the migration lead to CMMI® Level 4 until his departure. As an enabler and educator: Joe is an Authorized Training Partner with VMEdu and a SCRUMstudy Certified Trainer. He has facilitated ~200 teams in the areas of software specification, team building, and organizational planning using lean six sigma, business process reengineering, and JAD. Joe has taught over 100 college courses, 75 of those at graduate level. He was a certified instructor for the Introduction to the CMMI for most of the past decade. Joe has over 80 published books, papers, conference presentations and keynotes—including contributions to the books: The IFPUG Guide to IT and Software Measurement (2012), IT Measurement, Certified Function Point Specialist Exam Guide, and The Economics of Software Quality. Joe has presented several worldwide webinars for the Software Best Practices Webinar Series sponsored by Computer Aid, Inc. Lifelong learning: Joe holds five agile-related certifications: SA, SCT, SMC, SDC, and SAMC. Additionally, he is a Certified Software Quality Analyst, Certified Function Point Specialist, and a Certified Software Measurement Specialist. Joe was a CMMI Institute certified Instructor for the Introduction to the CMMI® and a Lockheed Martin certified Lean Six Sigma Black Belt. He completed his Master’s degree in MIS at the University of Arizona in 1980. Community & Family: Joe was a licensed girl’s mid-school basketball coach in the state of NM for 21 seasons–the last five undefeated, over a span of 50 games. He served seven years volunteering in his church’s children’s choir; eventually called to oversee 150 children and 20 staff. Was appointed to serve on the state of New Mexico’s Professional Standards Commission. By “others” he is known as a husband, father, and grandfather (Note: Joe will participate remotely via WebEx).

Joe’s Presentation: Agile: Transitioning from Teenager to Young Adult In 2001 the self-identified thinkers of what would become the Agile Alliance gathered in Snowbird, Utah, US.  Today the twelve underlying principles of the “Manifesto” for Agile Software Development are widely distributed.  In 2016 at least seven organizations offer more than 40 agile & scrum certifications.  Yet consistency in use and comparable measurements remain scarce—some of this is intentional, some is immaturity, and some both.  What would you expect from a teenager?


Begin Duration End Activity
08:45AM 00:15 09:00AM Opening Words
      Mauricio Aguiar, TI Métricas / IFPUG Vice-President, Tom Cagley, DCG Software Value / IFPUG President and Steve Woodward, Cloud Perspectives / IFPUG Committee Chair
09:00AM 00:45 09:45AM #NoFunctionPoints? #No!
      Tom Cagley, DCG Software Value, IFPUG President
09:45AM 00:45 10:30AM Is There Any Magic Associated with Software Benchmarks?
      Donald J. Reifer, Reifer Consultants
10:30AM 00:30 11:00AM Break
11:00AM 00:45 11:45AM The COCOMO III Project
      Dr. Brad Clark, Software Metrics, Inc. / University of Southern California
11:45AM 01:45 01:30PM Lunch on your own
11:45AM 00:30 12:15PM The New IFPUG CFPS/CFPP Exam
      Márcio Silveira, HPE / IFPUG Country Representative for Brazil
01:30PM 00:45 02:15PM Not your Father’s Function Points – Applying FP to Agile/Iterative Development Projects
      Carol Dekkers, Quality Plus Technologies / IFPUG Director (remote presentation via WebEx)
02:15PM 00:45 03:00PM Software Rates vs Cost per Function Point, Productivity and Quality
      Dácil Castelo, LEDA MC / IFPUG Director
03:00PM 00:30 03:30PM Break
03:30PM 00:45 04:15PM Agile: Transitioning from Teenager to Young Adult
      Joe Schofield, IFPUG President Emeritus (remote presentation via WebEx)
04:15PM 00:45 05:00PM Function Point Analysis Applied to BPM-based Projects
      Diana Baklizky, TI Métricas / IFPUG FSSC Member
05:00PM 01:00 06:00PM Q&A
      All speakers
06:00PM 00:15 06:15PM Closing Words
      Mauricio Aguiar, TI Métricas / IFPUG Vice-President, Tom Cagley, DCG Software Value / IFPUG President and Steve Woodward, Cloud Perspectives / IFPUG Committee Chair


This page will be periodically updated until the event date. The information herein may be changed at any time. In case of changes, the rights of registered attendees will always be fully respected.


In case of cancellation by the attendee, or for any reason out of our control (e.g., instructor no-show), the event organizers will reimburse you the full amount paid, there being no other compensation beyond that. Reimbursements should be requested at least a week before the conference – by November 10, 2016. In no case there will be a reimbursement for individuals attending the conference. Submitting a registration implies you fully understand and agree with these conditions.

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