Conference 2015



isma11International Software Measurement & Analysis Conference            by IFPUG

Presentations available for download by clicking on each title below.

E-mail for questions, registration, etc.:

Date: November 18, 2015

Time: 8:30am – 6:00pm

Venue: Blue Tree Premium Morumbi
Av. Roque Petroni Junior, 1000, Brooklin Novo – Sao Paulo – SP – 04707-000 (right across from Shopping Morumbi and 20 minutes from Congonhas domestic airport)
Tel.: +55 (11) 5187-1200
Hotel e-mail:

Translation: There will be live translation English-Portuguese/Portuguese-English for the whole conference.

Food & Beverage: The conference includes two snacks, morning and afternoon. Lunch on your own.

Conference Registration Fee: US$ 400.00 (four hundred US dollars) via VISA or MASTERCARD. This fee covers the one-day conference only (including snacks).

CFPS Holders: This conference has been approved for CFPS certification extension. CFPS attendees will be eligible for a one-year extension on their certification, provided they comply with all related IFPUG rules and requirements. Please check CFPS Certification Extension Program for details.


Cagley - DCGTom Cagley is the Vice President of Consulting for The David Consulting Group. He is an authority in guiding organizations through the process of continuous process improvement. His areas of expertise encompass management experience in a wide variety of methods and metrics: Lean software development, Agile software development, quality integration, quality assurance and the application of the Software Engineering Institute’s Capability Maturity Model® Integration (CMMI) to achieve process improvements. Mr. Cagley is an active member of the International Function Point Users Group, currently serving as President, and a Certified Function Point Specialist. He is also the editor of the Software Process and Measurement Podcast – SPaMCAST ( and blogs at He can be reached at

Tom’s Presentation: Budgeting, Estimation, Planning, #NoEstimates and the Agile Planning Onion – They ALL make sense! – Simply put, the war over classic and Agile techniques is over. Agile has won and we now faced with re-integrating software development with the business, accounting and strategic planning groups within the organization. Estimation is critical to that re-integration. There are many levels of estimation, including budgeting, high-level estimation and task planning (detailed estimation). We can link a more classic view of estimation to the Agile planning onion popularized by Mike Cohn. In the Agile planning onion, strategic planning is on the outside of the onion and the planning that occurs in the daily sprint meetings is at the core of the onion. Each layer closer to the core relates more to the day-to-day activity of a team. The #NoEstimates movement eschew developing story- or task-level estimates and sometimes higher levels of estimation. As you get closer to the core of the planning onion the case for the #NoEstimates becomes more compelling and dare I say useful.

woodward-pictue2012Steven Woodward is CEO of Cloud Perspectives, located in Ottawa, Ontario, Canada and was elected to the International Function Point Users Group Board of Directors in 2010, former chair of the New Environments Committee and now a member of the ISO/IEC Committee at IFPUG. He is a member of the National Institute of Standards for Technology (NIST) cloud computing reference architecture working group (under the US Department of Commerce), leading the cloud carrier sub-group. He is an International Telecommunication Union (ITU) expert in conjunction with the United Nations helping define and align cloud computing telecommunication models.  He is one of the subject leads at the Cloud Standards Customer Council with the Object Management Group (OMG) and is an associate with the TM Forum and an active contributor in other ICT communities. Today Steven is a director with the Canadian Cloud Standards Council and the Cloud Security Alliance – Canadian Chapter. Steven also wrote the chapter on “Using Project Metrics to More Efficiently Manage Projects” in the Addison-Wesley 2002 published book “IT Measurement Practical Advice from the Experts”. He also authored the chapter on “Cloud Computing Solution Measurement”, published spring 2012 by CRC Press as part of “The IFPUG Guide to IT and Software Measurement”. This is in addition to directly authoring and contributing to the cloud standards practices guides internationally and in Canada. Steven continues to innovate and demonstrate the value, from functional analysis frameworks in this complex, agile and innovative global economy.

Steven’s Presentation: Agility, Innovation and Function Point Analysis – Steven shares perspectives regarding why, when and how function point analysis techniques can be applied, fostering innovation, agility in this complex “time to value” focused world we now live. Real life examples in conjunction with function point scenarios will demonstrate how function point analysis can be categorized and applied for this complex Information Communication Technology (ICT) world of today. Scenarios cover subjects such as: cloud computing, business change, time-to-value, commercial/packaged solutions and “middleware”. Note from the conference organizers: Time to value (TtV) is a business term that describes the period of time between a request for a specific value and the initial delivery of the value requested. A value is a desirable business goal; it can be a quantifiable (tangible) or abstract (intangible). This presentation is valid for CFPS extension (CEC).

luigibuglioneDr. Luigi Buglione is a Measurement & Process Improvement Specialist at Engineering Ingegneria Informatica SpA (formerly Atos Origin Italy and SchlumbergerSema) in Rome, Italy and Associate Professor at the École de Technologie Supérieure (ETS) – Université du Québec, Canada. Previously, he worked as a Software Process Engineer at the European Software Institute (ESI) in Bilbao, Spain. Dr. Buglione is a regular speaker at international Conferences on Software/Service Measurement, Process Improvement and Quality, and is actively part of several International (ISO WG 10-25-40, IFPUG, COSMIC, ISBSG, MAIN) and National (GUFPI-ISMA, itSMF Italy, AICQ, AutomotiveSPIN Italy) technical associations on such issues. He developed and was part of ESPRIT and of Basque Government projects on metric programs, EFQM models, the Balanced IT Scorecard and QFD for software and is a reviewer of the SWEBOK project (2004 and 2010 editions). Several collaborations with universities for joint research programs and studies. He received a Ph.D in Management Information Systems from LUISS Guido Carli University (Rome, Italy) and a degree cum laude in Economics from the University of Rome “La Sapienza”, Italy. Further information on SEMQ ( He can be reached at or

Luigi’s Presentation: L4A – Lean for (being) Agile ‘Agile’ risks to be a very (ab)used term in the ICT (and not) community during last years. Agile means – as in the Agile Manifesto – to be responsive, working in team and be ready to change. But what do we need for really being agile? The answer is simple: start to be (before) LEAN in order to be (after) AGILE. Too often these two terms risk to be meant as synonyms, but they are different and complementary to each other. The presentation will show a possible path to do that, adopting Lean techniques as suggested by Six Sigma for reducing wastes (the seven ‘muda’) and only then adopting Agile ones, also applied to Functional (and not) Sizing Methods, such as Function Points and SNAP. Note from the conference organizers: “Muda” is a Japanese word meaning “waste”. The Toyota Production System identified seven types of “muda”.

 Marcio_Silveira_3x4Márcio Silveira has over 30 years of IT industry experience. He is a Programme Manager at HP making sure that projects are being conducted using HP Project and Programme best practices. He was Continuous Improvement manager of the EDS development center in Brazil certified as meeting the Level 3 of CMM in May 2001, and served as a consultant when the development center of Rio de Janeiro reached the level 4 of the CMM model, being EDS the first company in Brazil to achieve this maturity level in the CMM model in December 2003. He also worked as a consultant when the same center was assessed as meeting the CMMI level 5 in March 2005. Márcio was associate professor of the Bachelor course in Informatics of PUC-RJ for 25 years, International and Organizational Affairs director at IFPUG (International Function Point Users Group) for 6 years and certified by PMI (Project Management Institute) as PMP (Project Management Professional) since 2003.

Márcio’s Presentation: Rescuing troubled projects using Function Points – This presentation will provide a brief introduction about what are the mistakes that normally lead a project to get in trouble and then how Function Points can help to rescue the project back to the performance that was expected.

pierre2Pierre Almén has totally +40 years of IT experience, whereof +20 years of experience as an IT Consultant in different roles, such as Project Leader / Manager, Test Leader and Management Consultant. Pierre has since 1998 worked with benchmarking and software measurement as employed and since 2008 in his own company. Pierre was 1994 the first in Northern Europe to be a Certified Function Point Specialist and he has used this method internally at IBM since 1984 and at major well-known companies mainly in the Nordic region. Pierre has often been engaged as a Function Point trainer, as a support when starting using the method, as a counter and reviewer of Function Point counting results. Pierre is also certified as a Software Measurement Specialist (gold level). Pierre works with benchmarking, as well regarding internal performance improvements studies as outsourcing studies. Pierre is responsible for the network Software Metrics at the Swedish IT Association and is a board member of the International Function Point Users Group. Pierre normally works in direct dialog with persons in leading positions like CIOs, IT managers etc. Pierre has in his career been employed by Compass Consulting and IBM and he started his own company, ImproveIT, 2008. Pierre earned a BA in Business Economics and Computer Science from the University of Uppsala, Sweden, and speaks English fluently.

Pierre’s Presentation: Houston, we have a problem! Improvement of application quality is often one of the biggest challenges for the CIO. With that in mind, good quality measures are seldom used neither for estimating nor for follow up of application development and maintenance. This presentation will show outsourcing cases where both a supplier and a client company got problems due to lack of good quality measures and how the problems could have been avoided.

Joe2Joe Schofield is President Emeritus of the International Function Point Users Group. He retired from Sandia National Laboratories as a Distinguished Member of the Technical Staff after a 31-year career. During twelve of those years he served as the SEPG Chair for an organization of about 400 personnel which was awarded a SW-CMM® Level 3 in 2005. He continued as the migration lead to CMMI® Level 4 until his departure. Joe has facilitated over 100 teams in the areas of software specification, team building and organizational planning as a lean six sigma black belt while also employing business process reengineering. Since 2010 he has enabled organizations to succeed with agile development processes and coached agile teams. He is a certified agile expert and Scrum Master, as well as an active CMMI Institute-certified Instructor for the Introduction to the CMMI®, a Certified Software Quality Analyst, a Certified Function Point Specialist, and a Certified Software Measurement Specialist. Joe is a frequent presenter in software measurement forums, including the Software Best Practices Webinar Series. Joe taught over 100 college courses since 1990, almost all of these at the graduate level. He was a licensed girl’s mid-school basketball coach for 21 seasons–the last five undefeated, over a span of 50 games. He has over 80 published books, papers, conference presentations and keynotes—including contributions to the books The IFPUG Guide to IT and Software Measurement (2012), IT Measurement, Certified Function Point Specialist Exam Guide, and The Economics of Software Quality.   Joe completed his Master’s degree in MIS at the University of Arizona in 1980. By “others” he is known as a husband, father, and grandfather. (Note: Joe will participate in the conference remotely – via WebEx)

Joe’s Presentation: Wanted: A GPS to Track My Agile Project (like, where is it, really?) – Culture, estimating, funding, tracking, sizing, productivity, quality, and measurement of each of these, are challenges that can be mitigated by informed organizations; but, left to chance these will undermine an organization’s transition to agile adoption. Answers to the following questions differentiate the informed from those in need of a GPS:

  • What exactly is agile? You will be surprised.
  • What cultural impediments are slowing my success?
  • Why the tension with the PMO (Project Management Office)? Got none, you’re lucky!
  • How confident should I be with agile estimates?
  • Can I know the project status without getting a drone to stalk track the team’s progress?
  • Can I prove that my team is more productive than in the past?
  • Is my product better? Is my process improving?
  • How can I use my function point expertise to help with agile objectivity?
  • Are my challenges new or can I find answers among the fossils?
  • What’s the best of the best agile practices?

Finally, what happens when we combine the world’s most used software development approach with the world’s most used functional measurement analysis with an audience that represents the world’s largest software functional measurement certified population? Let’s find out!

DacilDácil Castelo is Director of the Productivity & Estimation Area of LEDAmc, the company with the highest number of IFPUG-certified professionals in Spain. She holds a bachelor’s degree in Physics from the Universidad Autonoma of Madrid (Spain) and she has worked in information technology ever since (1996). Dácil was elected IFPUG Board Member in 2013. After serving on the IFPUG Board as Director of Marketing and Communications, she currently serves as IFPUG Director of Sizing Standards. For years she has been involved with the implementation of productivity and estimation models for software development projects in both Spanish and multinational corporations.

Dácil’s Presentation: Software Rates vs Price of Function Points: A cost analysis – Implementing productivity models helps in the understanding of Software Development Economics, which up to now is not entirely clear. Most organizations believe that the only way to achieve improvements is lowering software rates. With a background of three years of statistical data from large multinational clients, LEDAmc presented at UKSMA 2012 Conference a study showing how the relationship between software rates and cost per function point differs from what could be expected, sometimes even far from expected. The experience gained by LEDAmc through the implementation of software productivity models over the last two years brings new and updated insights to this study, which will be presented during the conference.

Kriste_LawrenceKriste Lawrence, IFPUG President from 11/1/2013 to 10/31/2015 and current Past President. Kriste is an Organizational Quality Engineer and Lean Six Sigma Black Belt at HP Enterprise Services. She works in Performance and Process Improvement, Quantitative Management, Measurement and Sizing. Kriste coaches projects to attain and sustain a CMMI for Development Level 5 rating. Previously she supported Metrics Implementations in organizations in Asia Pacific, EMEA and the Americas. Kriste is a co-inventor on a U.S. Patent for a Method of Pricing Applications Software using Function Points. A CFPS since 1997, Kriste assumed the position of IFPUG President after holding the offices of IFPUG Treasurer, Director of Conference & Education, and Vice-President. Kriste was previously chair of the IFPUG Certification Committee.   Under her direction, the Certification Committee automated the CFPS exam in English, Brazilian Portuguese, Italian and Korean. Kriste also supported the initial development of the Certification Extension program. 

Kriste’s Presentation: High Maturity: Slow and Steady Wins the Race! – Most organizations make the mistake of thinking that moving to High Maturity is about drastically changing how they are operating and believe it will cost too much or take too much time to perform all of the data analysis needed.  In fact, we have found that successful High Maturity organizations move there in small steps and in a natural progression of wanting to know more, therefore analyzing more and slowly moving toward truly managing with data objectively.  This can be a slow progression, but if it occurs naturally it becomes truly valuable to the organization and has a lasting effect.  Although the movement toward High Maturity can be natural, it doesn’t occur on its own.  It is critical to ensure the right skills, resources and data are in place at the right times and that the guiding force has a clear understanding of all aspects of High Maturity.  Many, many organizations move to High Maturity quickly and either soon abandon the related activities or express concerns about high costs and little returns.  This is common and unfortunate but very avoidable if the focus is truly on the business and on the long term, not simply on achieving a level.

So where does one start in order to get to long term High Maturity? It starts with recognition that one size does not fit all. Our approach and thinking with regard to High Maturity has evolved as the organization has evolved, and this in turn has led to an evolution in our approach to performance management. We look at the groups and teams within our organization as a collection of Delivery Organizations that each has their own business needs to address. A “Delivery Organization” is a set of programs, projects, services or accounts which all share a common customer and therefore can focus on a common set of expectations from their Voice of Customer and Voice of Management. We realize that true delivery performance can only be recognized where the products or services are delivered; therefore we focus our processes and High Maturity Practices around maximizing the value to the customers at the points of delivery. These Delivery Organizations then align Quality and Process Performance Objectives to their business needs. This puts the focus of High Maturity on business needs that support the Statement of Work or Task Order and brings more value than trying to address a conglomeration of business needs from across groups.

During this presentation we will provide examples of how we enable organizations to move into operating in a High Maturity manner and the natural progression that we have seen in different organizations. Additionally, we will show the progression of process performance models and statistical analysis techniques that have been used.

Detailed Agenda (subject to change)

November 18, 2015
Begin Duration End
8:45 AM 00:15 9:00 AM Opening Words
Mauricio Aguiar, TI Metricas / IFPUG Vice-President and Tom Cagley, DCG / IFPUG President
9:00 AM 00:45 9:45 AM Budgeting, Estimation, Planning, #NoEstimates and the Agile Planning Onion – They ALL make sense!
Tom Cagley, DCG, IFPUG President
9:45 AM 00:45 10:30 AM Agility, Innovation and Function Point Analysis
Steve Woodward, Cloud Perspectives, ex-IFPUG Director
10:30 AM 00:30 11:00 AM Break
11:00 AM 00:45 11:45 AM L4A – Lean for (being) Agile
Luigi Buglione, Engineering Ingegneria Informatica SpA, IFPUG Director
11:45 AM 01:45 1:30 PM Lunch on Your Own
1:30 PM 00:45 2:15 PM Rescuing Troubled Projects Using Function Points
Márcio Silveira, HP, ex-IFPUG Director
2:15 PM 00:45 3:00 PM Houston, We Have a Problem!
Pierre Almén, ImproveIT, IFPUG Director
3:00 PM 00:30 3:30 PM Break
3:30 PM 00:45 4:15 PM Wanted: A GPS to Track My Agile Project (like, where is it, really?)
Joe Schofield, IFPUG President Emeritus (remote presentation via WebEx)
4:15 PM 00:45 5:00 PM Software Rates vs Price of Function Points: A Cost Analysis
Dácil Castelo, LEDA, IFPUG Director
5:00 PM 00:45 5:45 PM High Maturity: Slow and Steady Wins the Race!
Kriste Lawrence, HP, IFPUG Past President
5:45 PM 00:15 6:00 PM Closing Words
Mauricio Aguiar, TI Metricas / IFPUG Vice-President and Tom Cagley, DCG / IFPUG President


This page will be periodically updated until the event date. The information herein may be changed at any time. In case of changes, the rights of registered attendees will always be fully respected.


In case of cancellation by the attendee, or for any reason out of our control (e.g., instructor no-show), the event organizers will reimburse you the full amount paid, there being no other compensation beyond that. Reimbursements should be requested at least a week before the conference – by November 11, 2015. In no case there will be a reimbursement for individuals attending the conference. Submitting a registration implies you fully understand and agree with these conditions.

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